Set a calm, practical tone
Start with the school commitment to respectful relationships, safe reporting and consistent follow-up. Avoid language that suggests bullying can be solved by telling children to be tougher or by asking families to manage school concerns alone.
A short message can explain that the school will listen, record concerns appropriately, keep communication proportionate and work with families when support is needed.
Make the reporting route easy to find
Tell families who they should contact, which route is monitored during the school day and what information is useful. Include a direct link or named role rather than asking parents to search the whole website.
Explain that urgent safeguarding concerns should follow the school safeguarding route and that social media discussion is not a substitute for private reporting.
Explain what happens after a concern
Families do not need a promise of a particular outcome, but they do need a realistic explanation of the process. Describe how the school listens, checks information, speaks with pupils, records the concern and agrees follow-up.
Be careful with confidentiality. The school can explain its process without sharing private information about another child.
Invite useful partnership
Give parents practical ways to support children: listen without leading, keep relevant messages or screenshots, encourage safe help-seeking and tell the school if a concern is affecting attendance, sleep or wellbeing.
Link the message to the parent letter template and the free online campaign guidance.